Perfora Shark Tank India Season 2 Ep 34

Perfora Toothpaste Oral Care Brand Co Founder Jatan Bawa and Tushar Khurana Appeared on Shark Tank India Season 2 Ep 34 to ask for investment.

Perfora is a new oral care brand in India that has gained attention for its unique product offerings, including Made Safe certified toothpaste made from natural ingredients. Recently, they appeared on Shark Tank India Season 2, where they made a pitch for investment in exchange for equity. 

In this article, we will provide an overview of Perfora, its founders, its appearance on Shark Tank, and the outcome of its pitch to the sharks.

Perfora Toothpaste Shark Tank

Perfora Toothpaste: A Brief Overview

Perfora is an oral care brand in India that offers a range of products, including toothpaste, toothbrushes, mouthwashes, flossers, and teeth whiteners. The company was founded in August 2021 by Jatin Bawa and Tushar Khurana, who met at an entrepreneurship program called Jagriti Yatra. 

Tushar oversees sales and accounting finance, while Jatin is responsible for new product development, supply chain operation, and brand communication. The company has a vision of revolutionizing the oral care industry and aims to sell its products to 1 crore customers.

Perfora Unique Selling Proposition

Perfora's unique selling proposition is its focus on natural ingredients and safety, as evidenced by its introduction of Made Safe certified toothpaste in India. The company's toothpaste is made from natural ingredients and does not contain harmful chemicals, such as sodium phosphate, found in some common toothpaste brands. The brand's products also feature unique design and flavors. 

However, during the Shark Tank pitch, the sharks expressed concerns about the brand's premium pricing and lack of scientific proof to support its claims.

Perfora Shark Tank India Appearance

During its appearance on Shark Tank India, Perfora made a pitch for investment of ₹80 lakhs in exchange for a 1% stake in the company. The brand aimed to use the investment to reach 1 crore households in the next five years. The sharks expressed interest in the brand's products but raised concerns about the lack of social media reach and the industry's gross margin. 

Anupam also disagreed with the brand's current marketing strategy and focus on paid promotion. In the end, Peyush, Vineeta, and Namita invested ₹80 lakhs for a 2.5% equity stake in the company.

The Founders of Perfora

Perfora was founded by Jatin Bawa and Tushar Khurana, both graduates of Delhi University. Jatin oversees new product development, supply chain operation, and brand communication, while Tushar is responsible for sales and accounting finance. The two met at Jagriti Yatra, where their ideas aligned, and Perfora was born.

Conclusion

Perfora is a new oral care brand in India that has gained attention for its unique product offerings, including Made Safe certified toothpaste made from natural ingredients. 

The brand recently appeared on Shark Tank India, where it successfully secured an investment of ₹80 lakhs from Peyush, Vineeta, and Namita for a 2.5% equity stake. With its focus on natural ingredients and safety, Perfora aims to revolutionize the oral care industry in India.

Also Read:

1. The Healthy Binge Shark Tank

2. Nirmalaya Shark Tank S2

3. Freakins Shark Tank

4. ToyShine Shark Tank

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